Shopify web design
FEDERICO CINA
Italian craft and seasonal storytelling, runway to checkout.
Art direction → conversion
Runway video as the front door
The homepage opens on a full-bleed runway film with a whisper-thin centered logo and almost no chrome. It signals fashion-house credibility instantly—this brand shows collections, it doesn't just list products. Motion holds attention through the first seconds that decide a bounce.
Poetry that sells the collection
Each collection card (SS25, FW24, SS24) carries a short seasonal narrative—broom flowers blooming yellow in Sarsina before summer. The storytelling gives every garment a reason to exist, which is what separates a €500 cardigan from a commodity. Emotional context first, price second.
Editorial rhythm, retail clarity
The page alternates: video, clean product strip on white, lookbook imagery edge-to-edge, product strip again. Customers never scroll far from a buyable moment, but products always arrive after the imagery has built desire. Custom pixel-display type keeps even the product grid on-brand.
Archive sale as brand story
Instead of a SALE banner, the archive section frames discounts as 'giving a second life' to pieces made by Romagna artisans. Clearance becomes sustainability and heritage—margin recovery without cheapening the brand.
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