About
The Alter Ego
Creative direction with a point of view—for fashion, music, and lifestyle.
Custom Shopify flagships & art direction for fashion, music, and lifestyle.
Blending high-end visuals with e-commerce UX to turn brand identity into revenue.
We reject template fatigue. Every project is built to turn brand identity into revenue—not another sterile storefront.
Expressive identity
Digital presence that evolves with emotion—intentional, bold, and alive.
Commerce craft
Custom Shopify flagships where layout, type, and product moments drive revenue.
Full production
Art direction from concept to set—photography, video, and assets for every channel.
One visual world
Campaign to checkout in a single curated aesthetic—no generic templates.
Founder
Trey May
Building custom Shopify flagships and art direction for fashion, music, and lifestyle—where the storefront is as considered as the campaign.
Shopify
Flagship builds
Art direction
Coming fall
Revenue
Through visuals